Case study link: https://hbsp.harvard.edu/product/714413-PDF-ENG
Around 2013, Tesla Motors was riding a wave of success. It had launched its first really mass-produced car—the model S—to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on its way to defying the skeptics and becoming the first US company to enter the car industry with a mass-produced car since WWII and the first to successfully launch a fully electric car. Or was it not? Six hats provided a detailed analysis of the Tesla Motors case study in this case study solution. Download the file using the link below.