Large discrepancies have developed between two elite technology development teams at Crutchfield Chemical Engineering in terms of motivation and creativity. To investigate, Paul Burke, director of corporate technology development, commissioned a study of the day-by-day dynamics within these teams (the Lumen and Absorb teams). Using 10 days' worth of electronic daily diaries collected from all members of the two teams, the study reveals rich information about team leader behaviors, team member thoughts and behaviors, team dynamics, and project progress. By summarizing both the diary data and personality data on both teams' members, the study presents Burke with a clear dilemma about enhancing and maintaining motivation and creativity in teams of high-level professionals working on challenging projects under difficult organizational conditions.
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