Cola wars is a Harvard case study which derives its name from the term that emerged in the US in 1980s. The case study discusses about the various marketing tactics used by Coca-Cola and Pepsico companies. Both Coca-Cola and Pepsico are pioneers in the soft drinks business.
Six Hats Consulting has provided our own take on the various questions raised in the case study, including in-depth analysis of the soft drinks business value chain with relevant industry analysis.
To access full solution of the case study, please follow the link below: