This case discusses the success of Alibaba.com Corporation (Alibaba) in China under theleadership of Jack Ma (Ma), its founder. It talks about the transformation of Alibaba into one of the most successful e-commerce companies in China and also analyzes its business portfolio. Thecase explains in detail the rationale behind Ma starting an e-commerce website and his efforts to bring about the growth of the company. Alibaba needs a corporate level strategy to grow in terms of size, market share, global presence and ultimately, profitability. Six hats consulting has provided the solution for this case study with relevant frameworks, facts and figures. Download the case study solution by clicking the link provided below.
Alibaba - Competing in China and beyond - case study solution
Updated: Nov 8, 2020